| Choose Beauty: Doreen Guarneri
Doreen Guarneri, stylist, educator and co-founder of American Culture, knew from day one there was only one thing she wanted to do;and that was to be a hairdresser. We added lines, hired a sales force and developed an education team. When Guarneri was 17 and still in high school, she enrolled in beauty school. They worked hard, lived frugally and managed to make a living, and then got a big break. Louis' parents were early Matrix distributors and, Guarneri was lucky to meet Matrix founders Arnie and Sydell Miller. Guarneri still works in the American Culture The Look Salon several days a week, fueling her love of hairdressing and keeping her on the front lines with stylists and clients. Now Guarneri travels worldwide as an educator and trainer for American Culture distributors and salons. The Next Level In 2000 Doreen and Louis re-set their focus on the next levelak up the beauty industry atmosphere. I loved learning and then sharing with other professionals. The move into manufacturing gave Guarneri two more hats to wear: teacher and product developer. "We were Scruples distributors from 1989 until 2000 because Scruples co-founders Frank Liguori and Jack Storey believed in us," says Guarneri. "When we had our distributorship, I taught from behind the counter when stylists came in asking technical and product questions. If she needed any more inspiration to join the beauty industry, encountering the Millers provided it "mind, body and soul," she says. I was a hairdresser before I was a wife, mother or business woman," Guarneri says. |
Thursday, 26 April 2012
Choose Beauty: Doreen Guarneri
