| New Zealand App Revolutionises Hair and Beauty Industry The hair and beauty industry is about to get a high-tech with the launch of Salon Finder, a New Zealand designed iPhone app for the Facebook generation. "Salon Finder works like social media, but with many added features which gives the company owner a lot more control over how they manage their brand. Anyone who 'favourites' a salon will get new deals first, creating a ready-made loyalty database. Salon Finder is accessible on iPad and iPod and works as a GPS locator to help people find local salons close by, or for visitors to look up salons before arriving at a whole new destination. "Salon owners love how easy it is to set up their own deals on the app, you don't even need an iPhone to do it! We think Kiwis will really embrace this technology - it is so simple to use, yet incredibly effective," he says. A basic listing is free for business owners, which allows them to list their address, a brief description of the salon and services offered, and a photo. Salon Finder co-creator Chris D'Aguiar-Sanders, who created the app in addition to wife and business partner Rachael, says that Salon Finder is a much-needed next step in the hair and beauty industry. D'Aguiar-Sanders says Salon Finder is all about empowering salon owners so they can target and build lasting relationships with a market used to premium products. "The feed back we've been getting from Australia, the first country to receive Salon Finder, has been phenomenal. I think you'll tend to find that individuals who use daily deal sites are more inclined to go where the cheapest deals are, rather than being loyal to one business. |
Friday, 1 June 2012
New Zealand App Revolutionises Hair and Beauty Industry
