Monday, 4 June 2012

Technology Focus: How Do You Repair A 'Damaged Brand' Like Facebook, Yahoo Or HP?

 

Technology Focus: How Do You Repair A 'Damaged Brand' Like Facebook, Yahoo Or HP?

Terabytes of data and millions of feet of newsprint have been used since last year to recount the fates of three technology "big feet.

Facebook, he said, "shouldn't talk about the price of the stock for a minute.

Facebook's leadership "should talk about what made them successful so far" and never talk about the share price, Chajet said.

Indeed, Zuckerberg began his honeymoon while CFO David Ebersman has been shepherding the cash from the IPO.

Probably the very best thing for Facebook now, after the largest technology IPO, Chajet suggested, is for it to report second-quarter financials in July that reflect growth, particularly in numbers of members.

How to mend these damaged brands that rely on consumers for revenue and Wall Street for capital?

Here's what Clive Chajet recommends. 31 and 901 million on March 31, both impressive figures.

Technology Focus: How Do You Repair A 'Damaged Brand' Like Facebook, Yahoo Or HP?



Trade News selected by Local Linkup on 04/06/2012