| Things Your Hairdresser Won't Tell You
"The hair products are the real moneymaker. And hairstylists and barbers are pushing them at an increasing rate: Around 57% of salon/spa owners reported higher retail sales between the first quarters of 2010 and 2011, according to the latest industry report by the Professional Beauty Association. "It's a big part of revenue," says Jennifer Loprete, master colorist and creative director at Vito Mazza Salon f Labor Statistics estimates that consumers will need nearly 16% more hairdressers and beauty salons by 2020. Many contract with independent hairstylists who charge their own rates, then give a percentage to the salon owner, according to Hair-Salons. -based direct mailing company Welcomemat Services, hair salons are the third most patronized local businesses after pizza restaurants and car washes. The typical woman client will spend between $800 and $900 a year on cuts, styles and the occasional dye job, reports Welcomemat. To be fair, Masterson says each state sets their own licensing rules and a graduate generally works as an assistant for one to two years. Some states also require hairstylists to make their education an ongoing program in order to renew their licenses after a certain amount of years. "There is a lot of passion and education to discover more about your craft," Rogers say, "but it's up to the person. New York requires 1,000 hours of practice, while California requires 1,600 hours. "It's a piece of paper that gives you the opportunity to practice legally, but after that you need to find your way in the business yourself whether it's a $10 haircut or a fancy place," Rogers say. " The hours required for licensing also vary from state to state. That someone has a license is no guarantee they won't mangle your hair, Masterson says: "Experience definitely weighs more over licensing. 9% overall. Hair extensions and weaves spiked 18%, the survey said. The sale of hair-care products hit $1. Brad Masterson, spokesman for the Professional Beauty Association, says stylists may be able to alter their prices, but says most would be put off by the notion. There may be room to negotiate at fancier hair salons too. They can offer more flexibility to give a discount than hairstylists who work for salons with set prices. "A cosmetology license doesn't really cut it. What gives? Duenas says the costs of commercial rents and raw materials for dyes and other treatments have been increasing in recent years. Some salon products do contain a higher concentration of expensive ingredients like Vitamin B and avocado not found in typical drugstore shampoos and conditioners, the Professional Beauty Association's Masterson says. And the steep discounts at big box stores do prevent salons for adding too high a markup. "Your hairline may be receding, but our prices aren't. ". " Some hairdressers will advertise a high price to make them look like they're in demand, but when pressed will charge a lower fee. Even hair stylists that aren't doing a brisk business may start advertising and charging higher prices to make up for low volume, Arrojo says. Some states also require continuing education for hairstylists. A licensed stylist can offer no sense of the latest fashions and technologies, Rogers says. |
Tuesday 1 May 2012
Things Your Hairdresser Won't Tell You
